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About Sena

All day, every day, all year round, we are listening, watching and playing. We play games, and watch films all day long and as we do so, we notice what it is that the people of Iceland is looking for.

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    The best game from many of the biggest game-makers of the world come to Iceland through us. We are the agency for PlayStation in Iceland as well as Electronic Arts, Sony Computer Entertainment, Konami, Actavision, Take 2 Interactive, THQ, Atari, Sega and Vivendi Games. So we don’t get bored. Not ever!


    We love planning and producing evetns. We have welcomed a few of the biggest artists in the world along with brilliant stand-up comedians. But we find the Icelandic artists just as fun and love making their already great sets come to life during a great show. We have also set up theater performances that have gone on to live on for years.


    We distribute all the big blockbusters from 20th Century Fox, Sony Pictures and The Weinstein Company. We also participate in production of Icelandic films but furthermore we specialize in finding and bringing artistic and independent films to Iceland from all corners of the world.


    Our cinemas operate in three different places.


    In Kópavogur you‘ll find the most popular and the most technically advanced cinema in Iceland, providing guests with the best of the best in terms of visuals and sound. All rooms have Barco Lasers and Dolby 7.2 and the new Smárabíó MAX room uses 4K Barco Laser and Dolby Atmos sound system. The cinema can sit more than 1.000 people at a time in 5 different show rooms. It was the first cinema to invite the Icelandic people to sport screenings using 3D technology. It’s goal is clear: To provide its guests with the best of the best.


    In the town of Akureyri you‘ll find one of the oldest cinemas of the country which is now screening films in two rooms.


    In Reykjavík you‘ll find the lovely home of Icelandic films which has hosted many film festivals over the years. It opened in 1961 and at that time it only had one show room which was instantly filled with the cinema lovers of the capital. In 1989 the house grew bigger and four smaller show rooms were added, with a total of 840 seats. On May 1st 2007 Sena took over Haskólabíó‘s screenings and the house was renovated from top to bottom, making it more accessible and more comfortable for the visitors. Háskólabíó has a big story and an even bigger soul.


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